Public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Examples include:
- Corporations use marketing public relations to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation’s branding for a strong, ongoing market.
- Corporations also use public relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
- Nonprofit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.
- Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy.
Here are some examples of some Public Relations writing…I will update the site periodically with actual campaigns and intern information.
News Releases Newsletters Media Pitches Media Advisory
Case Study #1
1. Identify the ethical issues and/or conflicts.
2. Determine internal/external factors likely to influence your decision.
3. Choose key values that apply.
4. Consider parties who will be affected by your decision and evaluate the public relations professional’s obligation to each one.
5. Select ethical principles to guide your decision-making.
6. Make a decision and offer a brief rationale.
- The ethical issue with this case lies between the content of online reviews and blogs. The content may be false, which is the only “source” you have. There lies the conflict, how to manage the RIGHT online reviews and blogs through the credentials of the authors.
- Your client is your internal factor. Research is the key to knowing everything about your client. This factor should always remain the same. External factors include the competitor and the online reviews and blogs. Not only should perfect credentials influence your decision but your competitor’s research as well.
- Research, I think is the most valued step. Knowing the right information goes a long way with PR’s who want to succeed. Communication with your client is the next step. Gathering all positive information will ensure defeat of the competitor. Communicating the competitor’s downfall must be accurate as well.
- Consumers will be affected by whatever happens. The PR have to take all consumer’s into consideration i.e., how will both competitors price change, will both companies emerge both of their ideas into their own. The PR has to advocate for both its client and the consumer while keeping the competitor’s information accurate.
- Making sure that all information is accurate and that communication is free-flowing to the client and all publics.
- Compile a list of negative reasons why the competitor’s technology does not match up with your clients using factual information from accredited people. Compile a list of positives and positive reviews from stakeholders of the company who can vouch the client’s high performance technology. Then, compose a rationale on why your company’s technology is the best way to go.